There could be several reasons why fewer people buy Haier air conditioners:
1) Brand perception: Haier may not have a strong brand image or reputation compared to other popular air conditioner brands. Consumers often rely on brand reputation and word-of-mouth recommendations when making purchasing decisions.
2) Limited product range: Haier may not offer a wide range of options or features compared to its competitors. Consumers may prefer other brands that offer a more diverse selection of air conditioning units with advanced technology and energy-efficient features.
3) Pricing: Haier air conditioners may be perceived as overpriced compared to other brands offering similar features and performance. Consumers are often price-sensitive and may opt for more cost-effective alternatives.
4) Quality concerns: Some consumers may have had negative experiences or concerns about the quality and durability of Haier air conditioners. If the perception is that the products are prone to breakdowns or malfunctions, people may choose to avoid purchasing them.
5) Lack of marketing and promotion: Haier may not have invested enough in marketing and promotional activities to create awareness and attract customers. Other brands with higher marketing budgets and more aggressive advertising campaigns may overshadow Haier in the market.
It's important to note that the reasons for fewer people buying Haier air conditioners may vary from region to region and consumer preferences may change over time.
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